In recent weeks, a new American Eagle ad campaign featuring actress Sydney Sweeney has sparked controversy and confusion among fans and critics alike. The campaign, which promotes blue jeans with a tagline that reads “has great jeans/genes,” has raised concerns about potential racial undertones and implications of white supremacy.
The ads, which feature Sweeney posing in denim, have drawn criticism for what some perceive as a double entendre that could be interpreted as promoting genetic superiority or racial purity. This interpretation has led to a heated debate on social media platforms, with many fans expressing confusion and disappointment over the messaging of the campaign.
One of the most notable voices to weigh in on the controversy is rapper Doja Cat, who took to TikTok to mock Sweeney’s ad with an exaggerated and countrified spoof. Doja Cat’s video, in which she jokingly imitates the ad’s tagline, has further fueled the debate and drawn attention to the potential racial implications of the campaign.
Critics argue that the use of the phrase “great jeans/genes” in the context of a fashion ad is tone-deaf and insensitive, especially given the current social and political climate. Many have called on American Eagle to address the concerns and clarify the intent behind the campaign to avoid perpetuating harmful stereotypes or inadvertently promoting divisive ideologies.
While some fans have defended Sweeney and the brand, citing her previous work and the overall positive message of the campaign, others remain skeptical and are calling for a more thoughtful and inclusive approach to marketing and advertising in the future.
The controversy surrounding Sydney Sweeney’s American Eagle ad campaign highlights the importance of cultural sensitivity and awareness in the entertainment and fashion industries. As public figures and brands navigate the complexities of representation and messaging, it is crucial to consider the broader societal implications of their actions and ensure that they are promoting inclusivity and diversity.
As the debate continues to unfold online, it remains to be seen how American Eagle and Sydney Sweeney will address the concerns raised by critics and fans. In the meantime, the controversy serves as a reminder of the power of advertising to shape perceptions and influence cultural discourse.
#SydneySweeney #AmericanEagle #DojaCat #FashionControversy #CulturalSensitivity
References:
– HuffPost. “Fans Are Confused Over Sydney Sweeney’s New American Eagle Ads.” [https://www.huffpost.com/entry/fans-are-confused-over-sydney-sweeneys-new-american-eagle-ads_n_6887bca8e4b0f09a1d033258]
– Billboard. “Doja Cat Mocks Sydney Sweeney’s Controversial American Eagle Jeans Commercial.” [https://www.billboard.com/music/music-news/doja-cat-mocks-sydney-sweeney-american-eagle-jeans-ad-1236032442/]
– TMZ. “Doja Cat Mocks Sydney Sweeney’s AE Ad With Countrified Disrespect.” [https://www.tmz.com/2025/07/29/doja-cat-mocks-sydney-sweeneys-american-eagle-ad/]
Social Commentary influenced the creation of this article.
🔗 Share or Link to This Page
Use the link below to share or embed this post:
