After almost two years since its launch, Threads, the social media app developed by Meta, is finally rolling out a direct messaging feature. Users will now be able to send messages to each other without leaving the platform, enhancing the communication experience within the app.
Meta CEO Mark Zuckerberg announced on June 10th that Threads will begin testing its own DM system this week, starting in Hong Kong, Thailand, and Argentina. The company plans to expand this feature to more locations in the near future, providing a more seamless messaging experience for users globally.
The addition of direct messaging to Threads comes as a response to user feedback and demand for a more integrated communication tool within the app. By incorporating this basic function, Threads aims to enhance user engagement and retention, making it a more comprehensive social media platform for its users.
With the growing competition in the social media landscape, the introduction of direct messaging on Threads could help differentiate the app from its competitors and attract new users looking for a more streamlined communication experience. This move aligns with Meta’s strategy to improve its existing products and services to meet the evolving needs of its user base.
Overall, the addition of direct messaging to Threads represents a significant step forward for the app and its users. As the testing phase begins in select regions, it will be interesting to see how this feature is received and whether it will drive increased engagement on the platform.
References:
– The Verge: https://www.theverge.com/news/684120/threads-direct-messaging-inbox-dm-test-availability
– CNET: https://www.cnet.com/tech/services-and-software/threads-is-finally-getting-this-very-basic-function/
