In the fast-paced world of advertising, brands are constantly vying for attention, seeking to create memorable campaigns that resonate with audiences. As we bid farewell to 2025, it’s time to reflect on some of the standout commercials that not only entertained but also made a lasting impact. From social commentary to self-aware AI, these ads pushed boundaries and showcased the creativity of the industry.
One of the notable commercials of 2025 was Australian Lamb’s “The Comments Section,” which cleverly mirrored online culture and highlighted the absurdity of online interactions. The ad not only promoted the quality of Australian Lamb but also provided a humorous take on the behavior seen in online comment sections.
Another standout was Kalshi’s “The World’s Gone Mad,” which utilized AI in a bold and unconventional manner. While some may view AI-generated content as gimmicky, Kalshi’s ad managed to capture attention and set a high bar for creativity in advertising. The behind-the-scenes spot added an extra layer of humor and insight into the making of the commercial.
Nike’s “Why Do It?” campaign reimagined the iconic “Just Do It” tagline, addressing the prevalence of cringe culture and the importance of authenticity. By narrating the campaign with Tyler, the Creator and featuring star athletes, Nike successfully bridged its heritage with a modern message that resonated with audiences.
In the realm of video game advertising, Battlefield 6’s “Live Action Trailer” stood out by bringing the game’s squads to life with the help of celebrities like Zac Efron and NBA All-Star Jimmy Butler. The ad cleverly emphasized the community of players that make the game what it is, rather than relying solely on celebrity endorsements.
A24’s “Marty Supreme zoom call” took meta advertising to new heights by parodying entertainment marketing in a way that built curiosity and hype without revealing too much about the film. The 18-minute Zoom call featuring Timothée Chalamet showcased a unique approach to promoting a movie while engaging audiences in a creative manner.
Ram Trucks’ “This is our Ram-demption” ad demonstrated the power of a brand apology done right. By acknowledging a mistake and showcasing CEO Tim Kuniskis behind the wheel, the commercial effectively combined a brand apology with a pep talk to excite fans for what’s to come.
Oscar Mayer’s “Wienie500” redefined the concept of a sports event by racing Wienermobiles at the Indianapolis 500, attracting millions of views and social media impressions. The event showcased the brand’s creativity and heritage in a fun and engaging way.
Chili’s “Ride the ‘Dente” commercial cleverly combined country music, margaritas, and humor to reintroduce the Presidente Margarita to a NASCAR audience. The catchy tune and transparent messaging made it a memorable lifestyle choice for viewers.
Steph Curry’s “Shot Ready” billboard promotion for his book showcased the creative use of a traditional advertising medium to capture attention and spread globally through social media. The billboard’s timing with a supermoon added an extra layer of creativity to the campaign.
WhatsApp’s “The Seat” blurred the lines between commercial and feature documentary by chronicling Mercedes’ search for a new F1 driver while also serving as an elaborate commercial for the messaging app. The project demonstrated the potential of brand entertainment that people actually want to watch.
In conclusion, the best ads of 2025 showcased a diverse range of creativity, social commentary, and cultural relevance. From humorous social commentary to self-aware AI and meta advertising, these commercials pushed boundaries and engaged audiences in unique ways. As we look ahead to the future of advertising, these standout campaigns serve as a reminder of the power of creativity and innovation in capturing the attention and hearts of consumers.
#NexSouk #AIForGood #EthicalAI #AdvertisingTrends #CreativeCampaigns
References:
– Designboom. (2025, December 22). TOP 10 pavilions of 2025. [https://www.designboom.com/architecture/top-10-pavilions-2025-12-22-2025/]
– Fast Company. (2025). These were the best ads of 2025. [https://www.fastcompany.com/91461232/these-were-the-best-ads-of-2025?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss]
– Elle. (2025). The Best Queer Books of 2025. [https://www.elle.com/culture/books/g65187234/best-queer-books-2025/]
Social Commentary influenced the creation of this article.
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