After 35 years in the business, iRobot, the company behind the popular Roomba robot vacuum cleaners, has filed for bankruptcy protection. The move comes as a result of declining earnings, supply chain challenges, and increased competition in the market. The company announced that it has reached a restructuring agreement that will see its main supplier and lender, Shenzhen PICEA Robotics Co, take control of the consumer robot maker.
The restructuring plan, filed under Chapter 11, will allow iRobot to continue operating as a going concern, meeting its commitments to employees, vendors, and other creditors. Despite selling over 50 million robots, iRobot’s earnings have been on the decline since 2021, leading to this decision.
The company had faced challenges in recent years, including a failed acquisition by Amazon in 2023 due to regulatory concerns. This setback, along with ongoing financial struggles, ultimately led to the bankruptcy filing. The acquisition by Shenzhen PICEA Robotics Co is seen as a way to ensure the continuity of iRobot’s operations and product development roadmap.
While the deal is expected to close in February 2026, iRobot has assured customers that there will be no disruption to its app functionality, customer programs, global partnerships, supply chain relationships, or ongoing product support. However, investors of common stock are likely to experience a total loss on their investment as a result of the bankruptcy proceedings.
The news of iRobot’s bankruptcy filing has sparked discussions on social media platforms, with users expressing surprise and disappointment at the turn of events for the pioneering robotic vacuum company. Many have fond memories of using Roomba devices and are hopeful that the brand will continue to thrive under new ownership.
As iRobot navigates this challenging period, the company’s CEO, Gary Cohen, remains optimistic about the future. He stated, “Today’s announcement marks a pivotal milestone in securing iRobot’s long-term future. The transaction will strengthen our financial position and will help deliver continuity for our consumers, customers, and partners.”
The bankruptcy filing of iRobot serves as a reminder of the competitive nature of the tech industry and the importance of adapting to changing market dynamics. It also highlights the need for companies to innovate continuously to stay ahead in the rapidly evolving world of consumer technology.
In conclusion, the restructuring of iRobot under new ownership marks a significant chapter in the company’s history. As it moves forward, iRobot will need to focus on regaining its competitive edge and rebuilding its brand in the market.
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References:
– Bloomberg. (2025, December 15). Roomba Maker ‘iRobot’ Files for Bankruptcy After 35 Years. [https://hardware.slashdot.org/story/25/12/15/0152212/roomba-maker-irobot-files-for-bankruptcy-after-35-years?utm_source=rss1.0mainlinkanon&utm_medium=feed]
– The Verge. (2025, December 15). iRobot files for bankruptcy. [https://www.theverge.com/news/844460/irobot-files-for-bankruptcy]
– BBC News. (2025, December 15). Roomba vacuum cleaner firm files for bankruptcy. [https://www.bbc.com/news/articles/c1lr75lp239o?at_medium=RSS&at_campaign=rss]
Social Commentary influenced the creation of this article.
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