This move comes on the heels of Meta’s decision to lay off around 10 percent of its Reality Labs division, shut down three VR studios, and discontinue new content for its VR fitness app Supernatural. These actions signal a strategic pivot within the company, aligning with CEO Mark Zuckerberg’s commitment to prioritize AI hardware like smart glasses moving forward.
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Samantha Ryan, Meta’s VP of Content, Reality Labs, explained the rationale behind this shift in a blog post, stating that the separation of the Quest VR platform from the Worlds platform will allow for more focused growth. By making Worlds predominantly mobile-oriented, Meta aims to tap into a broader user base and compete more effectively with platforms like Roblox and Fortnite.
While this change may disappoint VR enthusiasts, it positions Meta to leverage its extensive social network reach to scale the mobile platform. The company is actively developing mobile and web versions of Horizon Worlds alongside its VR app, emphasizing a commitment to supporting third-party developers and enhancing monetization opportunities.
Despite the emphasis on mobile, Meta asserts that it will continue producing VR headsets. Reports suggest that the company is working on a gaming-focused Quest headset, indicating ongoing investment in VR technology alongside the mobile-centric shift for Horizon Worlds.
The decision to prioritize a mobile-first approach for its metaverse platform reflects Meta’s strategic evolution and underscores the growing importance of mobile connectivity in the digital landscape. As the company navigates these changes, it aims to create distinct platforms that cater to different user needs while maintaining a strong focus on developer support and user engagement.
In a rapidly evolving tech landscape, Meta’s strategic realignment highlights the dynamic nature of the industry and the need for companies to adapt to changing trends and user preferences. By embracing a mobile-first strategy for its metaverse platform, Meta is positioning itself to reach a wider audience and drive innovation in the digital space.
#Meta #Metaverse #VR #MobileFirst #TechEvolution
References:
– The Verge. (n.d.). Meta’s VR metaverse is ditching VR. https://www.theverge.com/tech/881647/meta-vr-mobile-metaverse-horizon-worlds
– Engadget. (n.d.). Meta’s metaverse is going mobile-first. https://www.engadget.com/ar-vr/metas-metaverse-is-going-mobile-first-233030532.html?src=rss
– Ars Technica. (n.d.). Meta’s flagship metaverse service leaves VR behind. https://arstechnica.com/gadgets/2026/02/metas-flagship-metaverse-service-leaves-vr-behind/
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